social media automation tools

Top 7 Social Media Automation Tools Of 2021

The popularity of social media automation tools have rapidly increased over the past few years; This is because social media has become a very time consuming online marketing method. 

You continuously have to research new trends, create high-quality content to attract and grow your ideal audiences on various platforms. This has made it hard to find the right workforce to execute a great social media strategy.  

However, this should not discourage you from using social media to grow your business. There a tone of social media marketing automation tools out there that can help streamline the social media process to make your job much easier and more efficient

This article will look at 15 social media automation tools that you need to start using in your online marketing efforts.

But Before we get into the list and talk about there top social media automation tools, Let’s quickly understand what we mean by social media automation and what are its benefits. 

What is Social Media Automation?

Social media automation refers to the uses software or tools to accomplish specific tasks on social media platforms without human intervention. It is basically automating tasks such as publishing content, scheduling posts, republishing popular content, researching and curating trending content, and tracking content posts’ engagement. By helping automate routine work, you reduce time and energy spent on a particular campaign. 

Benefits of Social Media Automation

Save time: Automating your marketing campaign can improve your chances of engagement and exposure by ensuring consistent, optimal, and timely posts.

Helps to analyse campaign: There are many social media analytics tools that help you analyse and evaluate your posts’ success. Using analytics lets you understand what performs for the organisation and what doesn’t and strengthen your marketing campaign.

Be consistent: Consistency is one of the main elements required to grow your flowing. Social media automation tools help you discover fresh, trending content that you can share to your chare with your audience.  

Increase engagement

Since automation helps save time and take repetition out of the picture, you can spend more time planning and creating engaging content for your audience. 

Now that we know what’s Social Media Automation and understand its benefits lets now take a look at the list of 10 best social media automation tools Of 2021

Agorapulse

agorapulse best social media automation tools

AgoraPulse is an all in one social media automation tool that can help you plan and schedule posts, analyse your content’s performance and seamlessly collaborate with your team.

This tool can integrate with six different social networks such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.

It’s a good tool for social engagement as it has a feature that can all your social conversations are instantly collected in one location so that you can check, address, and mark them. In chronological order, the inbox collects comments, mentions, updates and feedback.

Pricing

Agorapulse offers a free 28-day trial, but after that, packages start at $99 per month.

Key Automation features:

  • Offers Advanced scheduling and queueing options
  •  Gather insights on your content performance
  • Creates in-depth analytical reports and insights
  • Helps collaborate with your team members

Sendible

Sendible is the leading social media management tool For companies and digital marketing agencies looking to handle social media more efficiently for their clients. This tool puts all the social networks together through a centralised hub, which helps marketers implement a winning social networking campaign. 

This tool can be integrations with social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube and Google My Business. 

Pricing:

Sendible offers 30-day no-credit card trial, but after that, the plan starts from $29 per month. 

Key Automation features:

  • Helps you plan and schedule your post and content in one place
  • create social media reports in minutes 
  • Can Schedules social media posts, images, and videos individually or in mass. 
  • Offers a social inbox that helps you manage all your conversations at one place.

SEMrush Social Media Toolkit

SEMrush social media marketing automation tools

SEMrush is most famous as an SEO and PPC tool. However, they have launched something called  Social Media Toolkit, which allows you automated posting, tracking, and analytics across the major social media social channels.

 SEMrush toolkit mainly composed of two tools:

  • Social Media Poster

Social media poster allows you to draft, schedule, and post content on social media like Facebook, Twitter, LinkedIn, Instagram, Google My Business and Pinterest.

  • Social Media Tracker

Social media tracker that you can use for competitor research. The tool analyses your competitor post, comparing their achievements and engagement levels to yours. 

Pricing:

 SEMrush offers a 7-day free trial, but after that, the plan starts from $119 per month.

Key Automation features: 

  • Schedule your best performing content 
  • Find the best time for your post
  • Analyses competitor campaigns
  • Generate customisable, easy-to-read PDF reports

Meet Edgar

meetedgar top social media automation tools

Meet Edgar offers something new in the world of social media automation. This tool for social media management that automates the re-sharing of content and optimises social traffic. It is designed to assist brands in executing a content manager’s duties without having to employ one.

This tool can automate content for platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

By handling all repetitive and tedious social media tasks, MeetEdgar enables you to manage your brand’s online presence effectively. 

Pricing: 

Meet Edgar offers a 7-day free trial, but after that, the plan starts from $19 per month.

Key Automation features: 

  •  Can even write variations of your posts 
  • Is available as a browser extension
  • A/B Test Social Messaging
  • Shorten and Track URL

HootSuite

Hootsuite is one of the most popular social media automation tools out there for marketers. It is a well-known tool for social media automation used for Auto scheduling, tracking of social media, performance reporting, simple task management and other functions.

This tool is compatible with most compliant with several social media platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest and more.

Pricing: 

Hootsuite offers a 30-day free trial, but after that, the plan starts from $27 per month.

Key Automation features: 

  • Multiple Social Media Streams in One Place
  • View Analytics Data
  • Collaborate with team 
  • excellent for social media listening 
  • Schedule Posts

SocialPilot 

socialpilot social media optimization tools

SocialPilot is a social media marketing and scheduling tool built by social media agencies and practitioners. It is used for analysing and Monitor Social Performance, Schedule Posts, content curation, creating social media strategies and more. 

This tool can be integrated with a social media platform like Twitter, Facebook, Pinterest, LinkedIn, TikTok, Tumblr Google My Business and more. 

Pricing: 

SocialPilot offers a 14-day free trial, but after that, the plan starts from $25.50 per month.

Key Automation features: 

  • has a browser Extensions
  • Advance Post Scheduler
  • Teams & Collaboration
  • Shortening URL
  • Social Media Analytics
  • Gives Content Suggestions
  • you can Bulk Scheduling

IFTTT

ifttt social media automation tools

IFTTT stands for “if this, then that.” It is a free social media automation tool that connects one application with another to perform an automated task. This tool works on multiple operating systems, like Google, Windows, iOS, and Android. 

Once you have connected 2 apps, you create an automation called applets. For example:

  • Store tagged Instagram images in drive: When you are tagged in a photo on Instagram, the image is sent to your Google Drive
  • Share new blog on Facebook: Whenever you publish a new post on your WordPress blog, automatically get shared on Facebook.  

Pricing: 

IFTTT is a free platform; however, there is a pro version, which starts from 3.99 per month. 

Key automation features: 

  • offers hundreds of pre-made, time-saving applets
  • Allows you to create your own applets
  • Connects your business app to existing brands
  • Is highly flexible 

Key takeaway

These automation tools for social media are designed to be helpful and are sure to save you time in 2021. As a marketer, you realise that automation is the future and tool like these in your arsenal can give you a competitive advantage over the rest. 

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